• Senior E-commerce Expert for
  • Melbourne, Australia

Shopify & E-commerce Developer for Melbourne Businesses

I am Prajosh VM, founder of Seamedia and the senior e-commerce specialist behind ecomdevexpert. With 15+ years building Shopify, WooCommerce, and Magento stores, I help Melbourne retailers, DTC brands, and B2B wholesalers turn complex commerce requirements into fast, reliable online revenue.

Melbourne is Australia's largest city and Victoria's capital — a global hub for fashion, design, food, and retail innovation. From Fitzroy apparel labels and South Melbourne homewares studios to Richmond food & beverage startups, Melbourne's dense small-business and startup community demands stores that look exceptional and perform under real traffic. That is where I focus: GST-ready Shopify setups, Afterpay and Zip BNPL integration, Australia Post live shipping rates, and Australian Consumer Law compliance baked in from day one.

You work directly with me — not a junior account manager. For larger Melbourne projects, my full Seamedia team handles design, development, and QA while I stay your single point of contact. I align with Melbourne business hours on AEST/AEDT (including daylight saving), so you get real-time communication during your working day — not overnight delays or timezone gaps.

Whether you need a new Shopify launch, a Magento or WooCommerce migration, B2B portal development, or Core Web Vitals performance tuning, I deliver founder-level expertise at competitive AUD rates. Explore my e-commerce services, review recent project work, or see how I help businesses in Sydney and Perth.

Book a free 20-minute call

Kalaakari
Centamerica

How I can help Melbourne businesses

Complete Ecommerce Development Services

Shopify Development for Melbourne Retail & DTC Brands

Custom Shopify themes, checkout optimisation, and Shopify Plus architecture for Melbourne fashion, homewares, and lifestyle brands. GST configuration, Afterpay/Zip BNPL, Australia Post shipping, and performance tuning included.

Strategy & Research

WooCommerce & WordPress for Melbourne B2B & Wholesale

WooCommerce stores with tiered pricing, ERP sync, and wholesale portals for Melbourne distributors and manufacturers. Ideal when you need WordPress flexibility with robust catalogue and order management.

UI UX Analysis

Magento Development & Platform Migrations in Melbourne

Magento 2 customisation, extension development, and structured migrations to Shopify or WooCommerce. I specialise in moving legacy Magento stores without losing SEO equity, customer data, or order history.

Search Optimization
Book a free 20-minute call

E-commerce Store Setup and Customization

Launching or rebuilding a Melbourne store means more than picking a theme. I consult on platform selection — Shopify, WooCommerce, or Magento — then handle full setup: GST-ready tax rules, Australian payment gateways, BNPL providers, Australia Post live rates, and ACL-compliant refund flows. From Collingwood boutiques to Port Melbourne wholesalers, every build is tailored to how Melbourne customers actually shop.

Melbourne-Market Tailored Solutions

Store architecture shaped around your category — apparel size guides, F&B delivery zones, homewares lookbooks, or B2B minimum-order rules — not generic templates.

Australian Platform Expertise

Deep Shopify, WooCommerce, and Magento experience with Australian essentials: GST, Afterpay, Zip, Australia Post, and Consumer Law compliance built into every launch.

Senior-Led Delivery

You work directly with me, a 15+ year e-commerce founder. Larger Melbourne engagements are backed by my Seamedia team — senior expertise without agency overhead.

Performance & Scalability

Core Web Vitals optimisation, caching, and infrastructure planning so your store handles Melbourne sale events, product drops, and seasonal traffic spikes.

Ongoing Support & Maintenance

Proactive monitoring, security patches, and platform updates aligned to Melbourne business hours — keeping your store stable long after launch.

Shopify Store Search

Custom E-commerce Store Development

I design and build bespoke Shopify, WooCommerce, and Magento stores for Melbourne businesses that outgrow off-the-shelf themes. From Brunswick Street fashion labels needing editorial lookbooks to B2B suppliers in Dandenong requiring complex pricing matrices, every build balances brand storytelling with conversion-focused UX — mobile-first, fast, and built to scale.

  • Custom UI/UX aligned with Melbourne brand identity and category expectations.
  • Responsive, mobile-first design — critical for Melbourne's on-the-go shoppers.
  • GST-ready checkout, BNPL, and Australia Post shipping integrations.
  • Advanced catalogues: filters, bundles, subscriptions, and B2B price lists.
  • Architecture built for growth — from startup launch to Shopify Plus scale.

Platform Migration Services

Migrating a Melbourne store from Magento or WooCommerce to Shopify — or consolidating fragmented platforms — is one of my core specialties. I map products, customers, orders, and SEO URLs with zero data loss, plan cutover windows around Melbourne trading hours, and validate every redirect before go-live.

  • Structured Magento, WooCommerce, or legacy platform to Shopify migrations.
  • 301 redirect mapping and SEO preservation throughout the transition.
  • Customer, order, and product data migration with integrity checks.
  • Minimal downtime with cutover planning during Melbourne off-peak windows.
  • Post-migration performance benchmarking and Core Web Vitals tuning.

Custom Plugin and Extension Development

When Melbourne businesses need functionality beyond standard apps — ERP connectors, custom B2B portals, inventory sync with MYOB or Xero, or bespoke Shopify checkout extensions — I build it. My 15+ years across PHP, Liquid, and Magento extension development means your custom code is maintainable, documented, and performance-tested.

  • Custom WooCommerce plugins for wholesale pricing and ERP integration.
  • Shopify app and checkout extension development for unique workflows.
  • Magento 2 extension development for advanced catalogue and fulfilment rules.
  • Third-party integrations: accounting, WMS, CRM, and marketplace feeds.
  • Clean, documented code with ongoing compatibility support.

Ongoing Support and Optimization

Melbourne stores need a partner who responds during business hours, not days later. I provide ongoing maintenance, security monitoring, performance optimisation, and technical SEO — all aligned to AEST/AEDT.

  • Security updates and proactive monitoring during Melbourne business hours.
  • Core Web Vitals and page-speed optimisation on an ongoing basis.
  • Technical SEO: schema markup, crawl health, and indexation fixes.
  • Analytics setup and monthly performance reporting.
  • Priority support with direct access to me — your senior expert, not a ticket queue.

Book a free 20-minute call

Recent Works

Wellcare Pharmacy

Wellcare Pharmacy, Qatar

Fully customized Shopify store + Mobile app with ERP integration

Raf Pharmacy

Raf Pharmacy, Qatar

Fully Customized Shopify Store with ERP integration

General Tech

General Tech, UAE, Saudi Arabia, Kuwait

General Tech, UAE, Industrial products supplier, 35k+ products, multi country, custom shopify app for enhanced content and filter management, ERP Integration etc, developed using Shopify’s latest Horizon default theme.

Jogger Footwear, India

Jogger Footwear, India

Fully customized Shopify store for a leading footwear manufacturer in India

Avicen Pharmacy, Oman

Avicen Pharmacy, Oman

Fully customized Shopify store + Mobile app with ERP integration

Malabar Watches, UAE

Malabar Watches, India

Fully customized Shopify store with Wondersoft ERP integration

View All Projects
icon FAQ

Your Question and Answer

How much does it cost to build a Shopify store in Melbourne?

Project pricing in AUD depends on scope. A basic Shopify build typically runs A$4,000–7,000. A custom store with bespoke design, integrations, and B2B features is usually A$10,000–30,000. Shopify Plus implementations start from A$50,000+. I provide a fixed AUD quote after a free 20-minute discovery call — no USD hourly rates or surprise scope creep.

Do you work in Melbourne's time zone?
Can you migrate my Melbourne store from Magento/WooCommerce to Shopify?
Why hire you instead of a Melbourne agency?

Let's Work Together!